The creation of a business must be carefully prepared. The case of a flea market is no exception. This is why we invite you to detail, in this article, everything you need to know before embarking on this adventure. Market trends, steps to take, search for premises … We review each of the major steps to open a flea market.
Second-hand market: what if it was time to set up a flea market?
It’s a fact: the economy is particularly favorable for flea markets, second-hand shops, and other second-hand markets.
There are several causes for this state of affairs:
- The economic situation: the economic slump pushes the French to buy less, and therefore to make more profitable what they already have.
- The development of high-tech: regularly outdated or broken, smartphones and tablets are regularly replaced. What makes the happiness of second-hand dealers offering a repair service.
- Changing mentalities: more than ever, the French recycle. And rather than throwing away, they prefer bartering or reselling.
Be careful, however: if you want to set up a flea market, a local market study remains imperative. You will need to analyze the business potential and the presence (or not) of competitors in the city where you plan to settle.
Find a flea market concept differentiated from your competitors
It’s a reality: the second-hand market is booming. But to open a profitable flea market, you will need to find a way to differentiate yourself from the competition.
Note that the second-hand market is divided into five major players:
- Deposits, which only pay sellers if their property has found a buyer.
- Buyers and sellers buy the good directly to resell it. The depositor is therefore paid immediately.
- Antique dealers, who have the expertise to authenticate and sometimes restore objects to resell them.
- Second-hand dealers also sell movable goods, but do not have the expertise to authenticate the object.
- Finally, e-commerce sites, in full development, but more and more competitive.
To develop the business plan for your flea market, the first step is to find your positioning. Antique dealer or second-hand dealer? E-commerce or physical business? It will depend both on your desires but above all on the results of your market research.
Whichever you choose, you’ll have to make a difference. Many professionals are already present in the sector, and it will be essential for you to find a promising niche.
If your municipality already has specialist dealers in one area, perhaps it is better to move to a neighboring town, or to choose a different area. For example, if your competitors are generalists, you can conversely opt for specialization in a specific field.